Qualcomm announced their lossless audio codec back in 2021. Since then the aptX promises to deliver CD-quality sound in TWS buds.
Jaw-dropping sound in a true wireless Bluetooth earbud that’s custom-tuned for you alone. Choose your preferred level of immersion for richness, depth and bounce you can feel.
In other words, the codec will offer 16-bit 44.41 kHz lossless audio quality over Bluetooth technology. Ever since the news got leaked, there were no TWS buds around that integrated the codec. And NuraTrue Pro decided to change that!
The buds are the beginning of the next level of wireless earbuds generation. And to take full advantage of the codec, the Australian audio specialist, Nura, has integrated Bluetooth 5.3 into the buds.
That will make them capable of utilizing the next-generation multipoint connection feature, allowing the users to connect to multiple sources simultaneously.
With Bluetooth 5.3 and Qualcomm’s new aptX codec, it will be possible to get data rates of up to 1200 kbps. Now, in comparison, one of the previous versions of aptX, which was aptX adaptive, could only offer a maximum bitrate of 420 kbps. Also, the aptX HD can only deliver 576 kbps.
That said, you might be wondering how the aptX lossless codec compares with LDAC, Sony’s answer to hi-res wireless streaming. LDAC can only offer a maximum streaming bitrate of 990 kbps.
With all of these considered, it goes without saying that the Qualcomm aptX Lossless Audio Codec is the king at the moment.
Now, even though NuraTrue Pro is taking a big leap, there is not much hardware that can take advantage of all it offers. Even some of the best mobile phones available in the market do not have the chip with aptX lossless codec support.
However, if you are rocking the Black Shark 5 Pro, you can enjoy all NuraTrue Pro has to bring to the table. That phone comes with both Qualcomm aptX lossless audio technology and Qualcomm Snapdragon Sound support.
Nonetheless, considering the fact that NuraTrue Pro has already emerged in the market, the future flagship phones will indeed have the support.
Many of you might have read our review of the first Nuraphones headphones.
Now, the elephant in the room is how Apple will deal with what Qualcomm’s technology is offering with NuraTrue Pro. Well, there have been rumors going around that Apple will introduce its own lossless audio codec. And that codec will debut with the next-gen Apple Airpods Pro.
According to those rumors, that codec will allow the AirPods to playback music at a much higher audio quality on the compatible devices.
However, there is no concrete information that supports the rumor. So, if you are waiting for an answer from the Cupertino giant, you will need to wait for future announcements.
Slava is a man of mystery and no-one seems to know exactly where he is at any point in time. When he isn't enjoying writing about all things audio and technical he can be found researching his next project of interest. The man never rests.
This post was last updated on 2023-03-20 / Some images from Amazon Product API & some links may be affiliate links which may earn us a commission from purchases.