Gone are the days of vast, disposable batteries piling up into a mountain in landfills. As the world grows more eco-conscious, demanding a sustainable response to audio equipment disability, one company is peeking out above the rest on center stage.
Shure, one of the leading global manufacturers of microphones, wireless microphone systems, and other audio-centric equipment, has been leading the way to create an eco-friendly environment with its rechargeable batteries.
Initiated in 1925, Shure became the first company to tackle a significant issue concerning batteries and their effect on the environment.
In the past, outdoor concerts, theater shows, meetings, and live events have had to deal with batteries being disposed of from usage after a single day. This has resulted in landfills covered in batteries that are harmful to the environment.
Shure’s green initiative highlights how the grass got a lot greener with their new, rechargeable products. Shure with its offerings of rechargeable wireless audio tech, became the first company to offer intelligent lithium-ion batteries for its audio equipment for all kinds of outdoor events.
This environment-friendly initiative has garnered praise from enthusiasts and industry experts alike. Avi Vaidya, the Executive Vice President of Product Development and Chief Technology Officer at Shure has quoted, “Our innovation in the audio industry has resulted in millions of batteries saved from landfills and we continue to make our products and offerings greener for our customers, who are more interested than ever about ways to be environmentally responsible.”
Keeping true to their color, the top executive emphasizes profoundly how vital sustainability is to their culture.
Undoubtedly one of the most impactful enterprises undertaken by an audio equipment company to help the environment, Shure is reducing the volume of batteries disposed of in landfills around the world.
Shure estimates that within 2027, their audio products will prevent 100 million more batteries from being dumped in landfills as more consumers will convert to rechargeable, sustainable Shure products.
Shure deals with contractors who are ethically sustainable on environmental matters, including suppliers who use solar power and recycled water in their operations.
They ensure all its products have been engineered to be durable and adaptive. The company tries to avoid costly replacements and redundant disposal of electronics.
In addition, Shure has joined the Sustainable Packaging Coalition as the company furthers its green initiative in providing eco-friendly packaging.
This will improve their product packaging to be more sustainable. By reducing the overall usage of plastic materials in packaging, more than 1,500 of a variety of Shure products are now hitting the market, coloring the environment greener.
High-quality performance, durable and tech-friendly, and a wide variety of audio equipment to choose from, Shure is writing the pages of a history book to be the first, green sighted, sustainable company in their respective industry.
(Image Credit: Shure)
Slava is a man of mystery and no-one seems to know exactly where he is at any point in time. When he isn't enjoying writing about all things audio and technical he can be found researching his next project of interest. The man never rests.