In case you did not know, TCL is the official sponsor of the Brazillian Football Confederation. As Brazil is leading the World Cup 2022, the brand is celebrating its progress through a campaign. And it seems like the campaign is bringing market-leading sales performance.
The national football team of Brazil has just progressed to the quarter-finals. And the brand is expressing its support and making it easier for the team to prepare for the upcoming matches.
But as the celebration of footballing greatness continues for the brand, the brand is also continuing to grow strong in sales performance. The award-winning product portfolio is doing exceptionally great.
Want to know which TV from TCL is leading the campaign? Well, they are all from the 98-inch TV category. With this TV category, the brand topped the global market share in the first 9 months of the year. But that’s not all!
According to OMDIA Global TV report for 2022 H1, TCL has become the top 2 LCD TV brand globally for the year’s first half. So, in short, things are going pretty well for the brand.
That said, those are only some of the things that are driving the sales of the brand. It is also being recognized for its dedication to developing innovative Mini LED technology.
Recently, the brand achieved two CES 2023 awards for its Mini LED 4K TV 75C835 and Mini LED 4K TV 75C935.
Additionally, TCL got honored with four prestigious awards from the Expert Imaging and Sound Association. It got the “PREMIUM MINI LED TV 2022-2023” award for the Mini LED 4K TV 65C835 and “BEST BUY LCD TV 2022-2023” for the QLED TV 55C735.
Furthermore, the brand has also renovated its product portfolio. It has reinforced itself as a brand with a multi-category range.
This decision made TCL reach customers looking for a full-connected smart home setup. And so far, thanks to relying on industry-leading technologies, the brand has not disappointed in this category.
TCL has also made extensive plans for its staff shops and warehouses to ensure the availability of its all-new suite of smart home products.
This decision is also a driving factor for outstanding sales as it promises the customers better availability of home products and enhances the holiday vibes.
Besides that, the brand’s video campaign on different social media platforms is also driving better sales. It is making the brand get better reach and connect to more customers.
Overall, the year ahead for the brand looks great. And if it manages to hold sales such as this, it might soon become the Top 1 TV brand worldwide.
Slava is a man of mystery and no-one seems to know exactly where he is at any point in time. When he isn't enjoying writing about all things audio and technical he can be found researching his next project of interest. The man never rests.